WellPoint, E2E Launch Video

Note: this video at its real size looks freakin' cool. Squashed by Blogger's compression, not so much.

Some folks at WellPoint liked our video for BeneFits so much that they wanted us to repeat its success with another launch video for their Quote to Card process. Sounds pretty sexy already doesn't it?

Well, anyway the insight for this video was that agents tend to operate in the past and not all of them have embraced the new technology (the "WWW." You might've heard of it.) So we created this piece to demonstrate how simple the process of doing more business online actually is. And this is all based on what WellPoint told us, which was, basically, "amongst carriers, we're actually tech-savvy."

Everything was done in-house: music, animation, production, Flash, voice/over talent (multi-talented copywriter Kevin Frank), etc. Yet it still managed to run over budget. However by that time, the account person in charge had left the country. Literally, he's in Shanghai now.