Sunday, May 11, 2008

BeneFits Launch Video Causes Dylan to Prematurely Rollover in His Grave.

Who's pumped about a web site that makes it easy to provide employee benefits to small companies? We created this video for our WellPointAnthemBlueCrossBlueShield client to promote the Ben-Knee-Fits (they pronounce it like that. Don't ask why.) web site.

Dylan wanted $11,000 to use his original song. About a quarter of our budget. We chose a cheaper albeit less-memorable option.

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