My Portfolio

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WellPoint, InTune: Pitch Video

This is a Flash movie for a pilot program WellPoint was trying to launch. They may have been a bit ahead of their time. This was a couple years ago and I think the idea of "wellness" was probably a little too new for mainstream employers.

The InTune sales force used this video as a way to get companies excited about the product. One of my original ideas involved talking furniture or office supplies. (Say what you want about office supplies but they aren't unionized so they aren't expensive actors.)

Again, Blogger's compression isn't the best but I think you'll be able to get the idea.

Challenge, Pitch Work

The client didn't get this.

It's one of those Archive style ads that perhaps only people that read Archive get. Not people who read Sunset magazine or Via (that's AAA's magazine, btw). Andres did the layout. Beautiful stuff.





For stuff that actually ran (mostly),
check out my portfolio:

This is my portfolio and resume.

Experian, Corporate Video

The tales I could tell about the creation of this video could fill a book.

Anyway, this piece was designed to give the audience the layman's version of what Experian is all about. This was designed for external use as well as internal use. Experian can be so complex that sometimes Experian employees have a hard time figuring out how to position their services to the world.

Here it is (the download version looks a lot better than the Blogger version. The choice is yours):



Download link

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Here's the link to my portfolio and resume.

My Portfolio.

SanDisk, Flocking Hell

Click images to enlarge.

Comics? Is this still advertising. Yes.

When we launched the iDon't campaign for SanDisk, we bought up a lot of media space. Some of that media space included ads in The Onion. (That's where I get all my news.)

So we decided to create a comic that brought to life the Sheep concept from the original campaign. The multi-talented art director Brian Shown did all the illustrations and I wrote all the panels. (Little known fact: There was a Flocking Hell comic that included a Steve Jobsian figure at one point but it was judged to be too racy.)

This comic was a great sample of how you expand the idea of a campaign beyond just a print ad or banner. This is almost sponsored-content. Which is something everyone in the ad industry is going to find themselves faced with at some point. Personally, I think that's pretty exciting.

Plug For Me.

Here's the link to my portfolio. You'll have to side-step some annoying banners for now. (My technology team is working on a more user friendly interface. Stay tuned.)

My Portfolio.

Experian, Direct Mail Piece

The Experian campaign was piloted in New York city and New York city alone.

We followed up the campaign with this direct mail pieced that was sent to a list of 500 influential business people in New York. So if they knew about Experian, they'd tell their friends about Experian, etc.

The box included real working binoculars that had, like, an MP3 player in it. Okay, it wasn't an MP3 player it was more like a flash drive which you could then use to download the picture. All in all, a pretty cool idea.

So what were the results? Still not sure. A mailing of 500 people is pretty darn small so let's hope those 500 people were pretty influential.

If you want to take a closer look at this, click on the image.